Office 365 Lync to become Skype for Business

It seems like the battle between Lync and Skype for naming rights of Microsoft’s conferencing tool has been won by Skype as per this announcement today:

which says:

In the first half of 2015, the next version of Lync will become Skype for Business with a new client experience, new server release and updates to the service in Office 365.

Seems to me like an interesting move away from the enterprise naming conventions associated with Lync to a more consumer friendly and wider know brand being Skype.

I also not so sure about the whole ‘Skype for Business’ messaging given the confusions there are in the market around ‘OneDrive’ and ‘OneDrive for Business’ presently. However, it does indicate the delineation that is occurring between the business and consumer products.

Skype is certainly a stronger, more widely used and recognised brand so I can see the reasons for moving in that direction. When you look at the new product appears to be like it still remains very much like the Lync client we know and love today, it just gets a ‘Skype’ make-over. It is also a good idea to start consolidating the product brans to avoid confusion the space, especially for end users.

If you are an existing Office 365 users you won’t have to do anything expect wait for the updates in 2015 when your Lync client will be updated. When that happens for me I’ll report back. Till then take a look at the blog post from Microsoft and let me know what you think of the new branding. Does ‘Skype for Business’ make sense?

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