“People who regularly juggle between more than one form of media simultaneously have lower mental capacity than those who do not multi-task.”
It is amazing to me that most people seem to believe that the only way to cope with growing amounts of information is to multi-task. That only makes the problem worse! It is far more effective to simplify, streamline and focus on one task at a time and do it properly. As the study concludes:
“These results suggest that heavy media multitaskers are distracted by the multiple streams of media they are consuming, or, alternatively, that those who infrequently multitask are more effective at volitionally allocating their attention in the face of distractions.”
So, the more you think you can do actually the more distracted you become and in fact, after a while, it forms a behaviour pattern that reduces your ability to concentrate. So all those web sites you are visiting with flashing animations are really doing you no end of harm and the sooner you kick the habit of so called ‘multi-tasking’ the better.