Microsoft software direct to end users

In response to the need to keep up with the likes of Google Microsoft has launched an online store according to this article.

”The Microsoft Store is a possible death knell for the practice of selling software on computer discs that buyers install on their machines”.

“The big difference is that after your payment is confirmed, you can immediately download the product to your computer.”

“The Microsoft Store has the full gamut of Microsoft products, from Windows Vista to Microsoft Office and hardware such as Xbox 360 consoles and Zune MP3 music players”

Ok, so where does that leave the traditional reseller who took orders for software for customers and then bought from a distributor? Unless they are adding some value to the transaction (doubtful) then this maybe yet another example of how the world of the traditional IT reseller business is again facing change.

Although not currently here in Australia yet, it is only a matter of time. In all honesty we’ve seen it before, haven’t we? Can anyone say Dell?

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