When you set up an Intune App Protection Policy for Windows 10 you are effectively enabling Windows Information Protection (WIP). This is designed to protect your business information being shared with non-business approved applications. This means there are a range of standard business ‘approved’ applications that are enabled by default. These are typically ‘enlightened’ apps that can differentiate between corporate and personal data. This allows them to abide by the policies set in the Intune App Protection policy you create. Applications that are not ‘enlightened’ are typically blocked from working with corporate data.
In a previous article:
Intune App Protection Policy blocking browser
I detailed how this could affect third party, non-Microsoft browsers, like Chrome, accessing the Internet. That article, also showed you how to easily overcome that issue with some minor configuration changes.
In this article I’ll look another way that ‘non-enlightened’ apps get blocked and how you can easily enable them.

So, let’s say that you have created an Intune Windows 10 App Protection policy like that shown above. When you do you configure a number of Protected apps as you can see. Typically, these a Microsoft products like Office, Internet Explorer, Edge and so on.

With that default protection policy successfully applied to a Windows 10 machine you can then see the data identified as personal or business on that machine now. The above shows you some files in OneDrive for Business, which is considered a business location. You can tell they are business files by the little brief case in the upper right of the file icon. Thus, all these files are considered to be business and are protected by WIP.

Let’s say that I now want to open the business PDF file with Adobe Acrobat Reader.

The result is, you are unable to do this because Acrobat Reader is not an ‘enlightened’ app. Thus, it is considered a personal app and is therefore denied access to business information.

To rectify this situation we need to return to the Protected apps section of the Intune App Protection policy and select the Add apps button as shown.

You then need to select the option Desktop apps from the pull down at the top of the screen. When you do so, you will probably see no apps listed below.

You should now enter the following information into the fields:
Name = Acrobat Reader DC
Publisher = *
Product Name = Acrobat Reader
File = acrord32.exe
Min version = *
Max version = *
Action = Allow
The most important item here is the filename for the program is entered correctly, (without any path) into the File field. In this case, the executable for Acrobat Reader is acrord32.exe.
Select Ok, once you are entered all the file details correctly here. Basically we are creating an exception for this app with WIP.

You should now see the program you just added in the list as shown above. Make sure you also Save your changes so they get applied to the policy.
Now with the policy updated, and the exemption for your app created, (in this case Acrobat Reader), you just need to wait a short time until the policy is applied to your machines.

With a few minutes, you should be able to repeat the process of opening that same business file and find that you can now view the file as shown above is the program that you couldn’t before.
You can now basically repeat the same process for any other custom applications you have that are ‘non-enlightened’ and you wish to have open business information saved in Microsoft 365 protected with WIP.