In part 6 of my recent series on posts on social media in business I noted that Google Plus is one network that you can’t ignore.
The above graphic (which I found on Google Plus) demonstrates the reach that Google Plus has achieved. If you believe this then it has a similar reach to Facebook, which is saying something.
Clearly there is big difference between raw and active users when it comes to business benefits, yet the numbers alone indicate that, as I mentioned in my previous post, it is not a service you should be ignoring.