Email “free” days don’t work

One of the “solutions” that companies mistakenly believe will solve their email overload problem is the concept of email “free” days. On a nominated day no-one is allowed to send emails to each other, they must find another way to communicate, be that phone, conversation, SMS, whatever.


Now this concept is bankrupt as the article “E-mail ruined my life” demonstrates:


E-mail is so ingrained in our working lives that Deloitte’s experiment was abandoned after only a month. But the company still thinks it was worth it.


Bzzzzzt, wrong. Email “free” days don’t work because they don’t CHANGE the bad habits people have. All they do is forcibly prevent them but when that edict is removed everyone returns to their former unproductive behaviour. In short, nothing has changed so how do you suddenly expect behaviour to change? It won’t but it seems even large companies can’t understand that.


The secret is providing people with the training necessary to change their habits, to improve they way the use emails. It is only with this change will you see an improvement in productivity.


For more information about improving email productivity visit

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