Beyond hype

Here’s some interesting current thinking on Twitter.

If we accept the above ‘Hype Curve’ to be true then where does Twitter adoption now lie? I kinda think that we are still heading down towards the Trough of Disillusionment. Now whether Twitter does pull out from this dive seems to be what all the talk is about. Will it reach a bottom and then start actually being used for improved productivity?

So where does the future for Twitter lie? It seems clear now that it has past the hype phase and turned the corner down to disillusionment. As I said before it will be interesting to see if it manages to pull out of this dive or simply ploughs into the deck in a flaming wreck.

Bottom line? I was the owner of Twitter, now is probably a really good time to sell!

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