Increase your value

I’ve been reading the following article “Fireproof you job” and recommend it as a good read. The article focuses on what employees can do but many of the strategies can be also be implemented by businesses.

 

Take for example the item Increase your value – Keep on top of advances in your field and expand your expertise beyond your core area. In the IT field there is simply so much that needs to be kept up with, sadly that still needs to be done. However, I think that it is good idea to try specialize in one area. You should try and pick one that would be of most benefit and exposure to customers rather than simply technically challenging. Maybe something along the lines of mobility, either getting phone to sync with data or enabling simpler remote access, whatever it is make sure it is highly visible to the client. Most of the technical tools are already present but you need to position yourself as the ‘expert’ in the field. Pick an area that will have most impact for you client and then learn everything you can about that, then make sure you use this as your method of attracting business.

 

Secondly, many IT people do not have a broad enough range of skills outside their core IT knowledge. Your clients employ you to solve technical issues which they have little knowledge about so how can you communicate more with them if all you understand is IT? Are there other consulting opportunities available with clients if you had skills in other areas? The IT service business is a pretty crowded place. Ask any IT service business what they do and the answer will usually be along the lines of “we provide quality solutions to client’s IT needs”. Boring! Now imagine if you gave the following answer instead “we save our clients $10,000 a year on their IT costs”. Not only are you going to have prospects attention you are going to make them come one more step down the process with you by asking “How?”.

 

Pure technical skills no longer cut it in the IT business. Why? Google my friends, Google. Given enough time you can find the answer to just about any technical question on Google. So now what makes you so special? What makes you command the fees your do? Even if you invest some time and money on improving your abilities through sales training, business development and accounting they are all adding value to yourself and your business. The common cry these days is that you need to become a ‘trusted business advisor’ but you can’t become a ‘business advisor’ by simply knowing only the technical side. This is why is so important these days to develop skills outside any core IT knowledge you have. In many cases it won’t be nearly as much fun or excitement as IT but that is all part of growing, some pain is always involved.

 

In the coming months those that take action and follow a strategy are going to be those that survive and prosper when times improve. Almost anyone can provide IT solutions these days. So what are you doing to stand out from the crowd? What are you doing to prove to your clients that you are worth your fee? Take the advice employees are getting and implement it in your business or otherwise you will find yourself looking for work.

Two hundred thousand views

Well it took about 9 months to get to the first 100,000 views but it has only taken just over 6 months to get to 200,000 views. What am I talking about? I’m talking about my online videos on YouTube.

 

I am constantly amazed that people actually watch my videos and also find them helpful. So to everyone out there that has watched on of my videos I say thanks. To everyone that has taken the time to comment on the videos I also say thanks. An especial thanks goes out to those who have actually emailed me directly about the videos. It helps to know that people are getting something from what I create.

 

Initially, I established my videos while at Saturn Alliance but since then have returned to running CIAOPS. As such, I have also created a new video area where all recent videos now appear. So if you have subscribed to my initial Saturn Alliance videos don’t forget to take a look at http://www.youtube.com/directorciaops for my new video creations.

 

As always if you have any comments or feedback on my videos please contact me (director@ciaops.com) I’m always happy to hear what people say – good or bad.

 

Thanks for watching and stay tuned for more.

Change is bad

So I’ve been looking at IE8 which comes with Windows 7. Now all this is still in beta and may be subject to change but I can’t comprehend why Microsoft has done the following.

 

To run Windows Update in IE7 in you went Tools | Windows update like so:

 

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But now in IE8 Windows Update doesn’t live under the Tools menu

 

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It live under the safety menu

 

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I’ll tell you one thing, it is changes like these that really confuse and annoy the average user. It may make sense to the programmers in Redmond but to your average IE user it doesn’t. You would also think that to encourage people to run Windows Update you’d leave the option to do so in the same location, but no.

 

Sure, it may be a small thing but it makes it just that little bit harder and more frustrating for users. That is going to translate into reduced product acceptance and greater frustration, not to mention the extra support. I can just hear the support calls now – “Are you running IE8 or IE7. Ok, is Windows Update under the Tools menu? No? Oh well that means ….”

 

It really doesn’t make things easier in my books!

What to learn

Microsoft has come out and said that it is going to reduce its workforce by 5,000. Now if you read the article there are some other interesting gems including:

 

“sales and profit will probably drop as the recession eats into software demand”

”as personal-computer sales slow and companies curb software purchases in what may be the worst recession since World War II”

”customers opted for machines with cheaper versions of the operating system”

”People aren’t buying PCs”

”The economy and technology spending slowed more than expected”

”The PC market will be the same, or weaker, for the remainder of the fiscal year”

“All of them saw a very sort of violent slowdown in spending”

“While consumers and businesses hold off buying computers with the latest premium version of Windows, demand is increasing for netbooks, machines that cost less than $US500 and use the cheaper Windows XP or the rival Linux operating system.”

Gloomy eh? So the question is what steps are you taking in your business to combat this slow down? What strategies do you have in place to reduces expenses and grow revenue. What’s your marketing strategy? Or do you simply live in hope that this will all blow over and you won’t feel the effects? If you haven’t taken action then the sooner you start the better.

 

Even Google is going to be affected:

 

“Spending in the US on ads linked to Web-search results increased 21% in 2008, compared with a growth rate of 30% in 2007, according to research firm EMarketer Inc. in New York. The firm estimates growth of 15% in 2009”. – SMH

Now more than ever you need to be carefully considering your whole business because if you’re in the IT business chances are you’re going to see a downturn unless you have made investments in strategy, revenue growth and cost reductions.

 

If you need help, advice or support start building a network of businesses and people who can help, don’t leave it till it’s too late.

What’s coming to WSSOPS in February

I’ve been working hard adding more information to my Windows SharePoint Operations Guide. In February subscribers will find information about an addition migration technique that is particularly handy when you want to merge the content of two SharePoint sites together. There is also a new section covering recommended SharePoint books not only for administrators but also for users. As well there is information site columns and creating additional document library templates.

 

I like to think part of the value of the Guide is that fact it gets updated with more information every month. So when you get the Guide you not only get all the information it currently contains (plus the other benefits) but also updated information (and any additional benefits) that come along for the period of subscription.

 

And you never know, there maybe some more special offers coming real soon, so stay tuned.

Get well Steve

For those that don’t know, Steve Jobs of Apple fame is taking a leave of absence due to health reasons.

 

He’s an inspiration guy who has endured many reincarnations, trials and tribulations.

If you haven’t heard the speech he gave at Stanford University a few years ago then I’d suggest you have a look here:

No matter whether you love or hate the guy, you have to admit that the IT industry would all the poorer without a personality like Steve Jobs. He has given us so many IT icons, from the Apple II, to the Mac, to the iPod and iPhone and more. I think any serious observer has to admire what he has created and his ability to create innovative products that appeal to masses.

 

Steve Jobs has faced adversity before and overcome. He faced serious issues before and overcome. I wish him all the best in this latest battle and compel everyone else to do the same because a world in which Steve Jobs is not an active player is a world a more ‘innovation-poor’.

 

All the best Steve and get well soon!

Too hard

I’ve been reading the news about the latest worm that has now infected 8.9 million machines. Now if you believe the reports:

 

From an estimated 2.4 million infected machines to over 8.9 million during the last four days. That’s just amazing.” – CRN Australia

“It is the most serious large scale worm outbreak we have seen in recent years because of how widespread it is” – CNN

Now how can that be? IT companies spend so much of their time reinforcing to clients that they need to update their machines. Many have already put in place automated patching tools and still the number of infections rises faster than ever before. How can this be? The vulnerability was patched last October by Microsoft yet it goes to show how few systems out there are being patched regularly.

 

Many would point the finger at home users who rarely update their machines. I must say that I agree with that assessment because most of the students I ask in my IT courses never update their machines. This attitude makes us all vulnerable. Is it their fault for not patching or someone else’s for making it too hard?

 

Doesn’t it strike anyone else that things are not getting better they appear to be getting worse? For all the banging on IT people do about security each new worm outbreak happens faster every time. How can people have confidence in our connected world if so many machines can be compromised so quickly? Sure, maybe these report are over blown and maybe the infection does do that much ‘damage’  but don’t you get the feeling it is only a matter of time?

 

Clearly, keeping systems up to date is simply too hard for the vast majority of users. Clearly, the message about IT security is not getting through. Clearly, many people have no idea that their machines have been compromised. Clearly we need to do something. Clearly it seems, everything we have tried so far hasn’t worked! Any ideas?

Hidden information

I am currently reading a fascination book called “Linked: How Everything Is Connected to Everything Else and What It Means” by Albert-Laszlo Barabasi. This was also after reading “Sync: How Order Emerges From Chaos In the Universe, Nature and Daily Life” by Steven H. Strogatz, which I didn’t find as good as Linked but none the less is still very interesting and a recommended read.

I’ve found that Barabasi’s book is far easier to read and understand and for me is more consistently interesting. One of the interesting concepts it talks about is the fact that most search engines can only index 40% of the web. The reason for this can be perhaps be explained by the following diagram from the book.

 In the central core are all the most common web sites that can be navigated from other web sites in the core. To the left are the “In Continent” web sites. These sites allow you to navigate to the web sites in the core but not back to the “In Continent” area. Likewise, the “Out Continent” web sites can be located via links from the core but don’t allow a return path. You also have smaller islands of web sites are separated from all areas.

We all tend to believe that the popular search engines fully index the Web. We expect that when we do a search we receive results from every web page on the Net. The more I read Linked the more I understand that the Web is not a random place, rather a network that is governed by links and their popularity, which develop in a way very different from what we expect.

Linked doesn’t only deal with computer networks it also applies its discoveries to things like social networks which has got me thinking. How many of us believe that we are truly “linked in” when we are in fact simply an island with a very small number of contacts? How many of us actually work to improve the number of social connections we have? Because these give us access to so much more information.

It is clear that the reason why Facebook and other social networking platforms have become so popular because they tap into this leveraging ability. However, I don’t think that you need to have Facebook to achieve this I must say. There are plenty of old fashion ways to move yourself closer to the core of information.

Anyone who is successful is always looking to boost their access to information. What are you doing?