Get a copy of my Comparing AI Services Report

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I’ve bundled up all my research into different AI services and had Copilot Research generate a report which you can now request via email by filling in this form:

https://forms.office.com/r/tGK2GZPLc1

The report covers my findings from a recent series of blog posts I wrote that culminated with:

https://blog.ciaops.com/2025/09/12/comparing-ai-services-an-objective-analysis/

but the downloadable report brings all The articles nicely together with some additional insights.

When to use Microsoft 365 Copilot versus a dedicated agent

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Here’s a detailed breakdown to help you decide when to use Microsoft 365 Copilot (standard) versus a dedicated agent like Researcher or Analyst, especially for SMB (Small and Medium Business) customers. This guidance is based on internal documentation, email discussions, and Microsoft’s public announcements.


Quick Decision Guide

Use Case Use M365 Copilot (Standard Chat) Use Researcher Agent Use Analyst Agent
Drafting emails, documents, or meeting summaries
Quick answers from recent files, emails, or chats
Deep research across enterprise + web data
Creating reports with citations and sources
Analyzing structured data (e.g., Excel, CSV)
Forecasting, trend analysis, or data modeling
SMB onboarding, training, or FAQs
What Each Tool Does Best
M365 Copilot (Standard Chat)
  • Integrated into Word, Excel, Outlook, Teams, etc.
  • Ideal for everyday productivity: summarizing meetings, drafting content, answering quick questions.
  • Fast, conversational, and context-aware.
  • Uses Microsoft Graph to access your tenant’s data securely.
  • Best for lightweight tasks and real-time assistance
Researcher Agent
  • Designed for deep, multi-step reasoning.
  • Gathers and synthesizes information from emails, files, meetings, chats, and the web.
  • Produces structured, evidence-backed reports with citations.
  • Ideal for market research, competitive analysis, go-to-market strategies, and client briefings.
Analyst Agent
  • Thinks like a data scientist.
  • Uses chain-of-thought reasoning and can run Python code.
  • Ideal for data-heavy tasks: forecasting, customer segmentation, financial modeling.
  • Can analyze data across multiple spreadsheets and visualize insights.
SMB-Specific Considerations
  • Licensing: SMBs using Microsoft 365 Business Premium can access Copilot, but Researcher and Analyst require Copilot licenses and are part of the Frontier program.
  • Security: Business Premium includes tools like eDiscovery, audit logging, and data loss prevention to monitor Copilot usage and protect sensitive data.
  • Deployment: SMBs should ensure foundational productivity setup, data structuring, and AI readiness before deploying advanced agents.
Simple Guidance for SMBs
  • Start with M365 Copilot Chat for daily tasks, onboarding, and quick answers.
  • Use Researcher when you need a comprehensive answer that spans multiple data sources and includes citations.
  • Use Analyst when you need to analyze or visualize data, especially for strategic planning or reporting.

To deploy Microsoft 365 Copilot, including the Researcher and Analyst agents, in small and medium-sized businesses (SMBs), you’ll need to follow a structured approach that balances licensing, governance, security, and user enablement. Here’s a detailed breakdown based on internal documentation, email guidance, and Microsoft’s official resources.

Deployment Overview for SMBs

1. Licensing Requirements

To use Microsoft 365 Copilot and its advanced agents:

  • Base License: Users must have one of the following:

    • Microsoft 365 Business Premium
    • Microsoft 365 E3 or E5
    • Office 365 E3 or E5
  • Copilot Add-on License: Required for access to tenant data and advanced agents like Researcher and Analyst. This license costs approximately \$360/year per user.
2. Agent Availability and Installation

Microsoft provides three deployment paths for agents:

Agent Type Who Installs Examples Governance
Microsoft-installed Microsoft Researcher, Analyst Admins can block globally
Admin-installed IT Admins Custom or partner agents Full lifecycle control
User-installed End users Copilot Studio agents Controlled by admin policy
  • Researcher and Analyst are pre-installed and pinned for all users with Copilot licenses.
  • Admins can manage visibility and access via the Copilot Control System in the Microsoft 365 Admin Center.
3. Security and Governance for SMBs

Deploying Copilot in SMBs requires attention to data access and permission hygiene:

  • Copilot respects existing permissions, but if users are over-permissioned, they may inadvertently access sensitive data.
  • Use least privilege access principles to avoid data oversharing.
  • Leverage Microsoft 365 Business Premium features like:

    • Microsoft Purview for auditing and DLP
    • Entra ID for Conditional Access
    • Defender for Business for endpoint protection
4. Agent Creation with Copilot Studio

For SMBs wanting tailored AI experiences:

  • Use Copilot Studio to build custom agents for HR, IT, or operations.
  • No-code interface allows business users to create agents without developer support.
  • Agents can be deployed in Teams, Outlook, or Copilot Chat for seamless access.
5. Training and Enablement
  • Encourage users to explore agents via the Copilot Chat web tab.
  • Use Copilot Academy and Microsoft’s curated learning paths to upskill staff.
  • Promote internal champions to guide adoption and gather feedback.

✅ Deployment Checklist for SMBs

Step Action
1 Confirm eligible Microsoft 365 licenses
2 Purchase and assign Copilot licenses
3 Review and tighten user permissions
4 Enable or restrict agents via Copilot Control System
5 Train users on Copilot, Researcher, and Analyst
6 Build custom agents with Copilot Studio if needed
7 Monitor usage and refine access policies

M365 Copilot reasoning agents limits

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Yes, there is a usage limit for Research and Analyst Agent prompts in Microsoft 365 Copilot. These agents are included in a Microsoft 365 Copilot license but not with the free Copilot Chat.

According to Microsoft’s official documentation and recent updates, each user with a Microsoft 365 Copilot license is allowed to run up to 25 combined queries per calendar month using the Researcher and Analyst agents

Researcher and Analyst Usage Limits | Microsoft Community Hub

Researcher and Analyst are now generally available | Microsoft 365 Blog

This limit resets on the 1st of each month, not on a rolling 30-day basis

This cap is in place because the Research Agent performs deep, multi-step reasoning and consumes more compute resources than standard Copilot Chat. It’s designed for complex, structured tasks—like generating detailed reports with citations—rather than quick, conversational queries.

If your organization anticipates higher usage, Microsoft offers message packs as an add-on. For example, a couple of packs covering ~50,000 queries might cost around $400/month, while licensing 100 users directly would be about $3,000/month. Microsoft recommends starting with minimal licenses, monitoring usage, and scaling based on actual demand.

The next question is then about how the 25-prompt monthly limit for the Researcher agent in Microsoft 365 Copilot applies when you create a custom agent in Copilot Studio that uses “reason” in its instructions.

Key Clarification

The 25-prompt limit applies specifically to the Researcher agent—a specialized, high-computation mode within Microsoft 365 Copilot designed for deep, multi-step reasoning across enterprise and web data. It’s distinct from standard Copilot chat and is licensed separately.

What Happens in Copilot Studio?

When you create an agent in Copilot Studio and include the word “reason” in the instructions (e.g., “use reasoning to evaluate…”), that does not automatically invoke the Researcher agent or count against your 25 monthly Researcher prompts.

Instead, Copilot Studio agents operate based on:

  • The generative answer node and its custom instructions.

  • The data sources you’ve connected (e.g., SharePoint, Dataverse, websites).

  • The reasoning complexity you’ve built into the flow (e.g., branching logic, memory, variables).

Unless your agent explicitly calls the Researcher agent (via a connector or API that invokes it), or unless Microsoft has integrated Researcher-like capabilities into your agent’s backend (which would be documented), your usage won’t count against the Researcher quota.

Optimize prompts with custom instructions – Microsoft Copilot Studio | Microsoft Learn

Researcher agent in Microsoft 365 Copilot | Microsoft Community Hub


What “Reason” Means in Instructions

Using “reason” in your instructions—such as “reason through the options before answering”—is interpreted as a style or tone directive for the generative AI. It helps shape how the agent responds but doesn’t trigger the Researcher agent’s quota-based behaviour.

✅ Summary
  • No, using “reason” in Copilot Studio instructions does not count against your 25 Researcher prompts.

  • The Researcher agent quota applies only when that specific agent is invoked.

  • You can safely build reasoning-style flows in Copilot Studio without worrying about prompt limits—unless you explicitly integrate the Researcher agent.

Would you like help designing a reasoning-style Copilot Studio agent that stays within standard usage?

References

Optimize prompts with custom instructions – Microsoft Copilot Studio

Researcher agent in Microsoft 365 Copilot

M365 Copilot Chat vs. Copilot Research Agent: Use Cases and Examples

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Microsoft 365 Copilot serves as your AI-powered assistant across Office apps and Teams, helping with everyday tasks through a conversational chat interface. In contrast, the Copilot Research Agent is a specialized AI mode for deep, multi-step research that can comb through vast amounts of data (both your enterprise data and web) to produce comprehensive, evidence-backed reports. Choosing the right tool will ensure you get the best results for your needs. Below, we break down the strengths, ideal use cases, and examples for each, as well as when not to use one versus the other.

Overview of the Two Copilot Modes

M365 Copilot Chat (Standard Copilot): This is the default Copilot experience integrated into Microsoft 365 apps (such as Teams, Outlook, Word, etc.). It provides quick, near real-time responses in a conversational way[1]. Copilot Chat can draft content, answer questions, summarize information, and help with tasks in seconds using the context you provide or your work data via Microsoft Graph[2]. It’s like an AI assistant always available in-app to help you “work smarter” on everyday tasks.

Copilot Research Agent (Researcher Mode): This is an advanced reasoning agent for in-depth research. It uses a more powerful, iterative reasoning process to handle complex, multi-step queries that require analyzing multiple sources. The Research agent will take longer (often a few minutes per query) to gather information from across emails, chats, meetings, documents, enterprise systems, and even the web, then synthesize a thorough answer[1][3]. The output is usually a well-structured report or detailed response with sources cited for verification[1][1]. In short, Researcher acts like a diligent analyst digging through all data available to answer your question with high accuracy and detail – albeit with a slower response time than standard Chat.

Key Differences at a Glance

Aspect M365 Copilot Chat (Standard) Copilot Research Agent (Researcher)
Response Speed Near-instant answers (usually seconds). Optimized for real-time use so you can get quick help while working. Slower, deep processing (often 3–6 minutes for a full response). It spends more time reasoning, gathering and verifying information.
Complexity Handling Basic to moderate complexity. Great for straightforward or single-step questions and tasks. It can use context but generally handles one prompt at a time without extensive planning. High complexity, multi-step reasoning. Designed for complex questions that require breaking down into sub-tasks, looking up multiple sources, and synthesising findings. Performs chain-of-thought planning and iterative research.
Data Scope Immediate context + relevant enterprise data. Can tap into your recent emails, files, chats if needed (via Graph) to give an answer, but typically focuses on the content at hand (e.g., the document or thread you’re viewing). Broad enterprise and external data. Securely searches across emails, documents, meeting transcripts, chat history, and even external connectors or web sources as needed. It will “search everywhere” to ensure no relevant info is missed.
Typical Output Brief replies or edits. E.g., a paragraph answering your question, a list of bullet points, a draft email or document section. The style is often concise and may not always cite sources (it’s more like a quick assistant). Detailed reports or comprehensive answers. Often provides a structured report with sections, detailed explanations, and inline citations to sources for fact-checking. It resembles what an analyst’s researched memo might look like.
Interaction Style Conversational and interactive. You can have a back-and-forth with Copilot Chat, ask follow-ups instantly, or refine the output. It’s meant for real-time collaboration while you work. Task-focused sessions. The Research agent might ask clarifying questions up-front then deliver a final report. It’s less about continuous chat and more about digging for answers, though you can still follow up with additional questions (each may invoke a new deep research cycle).
Limitations May not fully answer very broad or data-heavy queries. It uses faster reasoning, which can sometimes mean less depth or context. Complex multi-source questions might get summary-level answers or require you to prompt multiple times. Not ideal for trivial or time-sensitive queries. Because it takes longer and uses intensive resources (often even limited to a certain number of uses per month), it’s overkill for simple tasks. You wouldn’t use Researcher for a one-line answer or tiny task you needed immediately.

When to Use M365 Copilot Chat (with Examples)

Use Copilot Chat for day-to-day productivity tasks, especially when you need a quick, on-the-fly response or assistance within the flow of work. Here are the best use cases and examples:

  • Quick Summaries of Single Sources: When you want a fast summary of a specific item (an email thread, document, or meeting). For example, “Summarise this email chain for me” – Copilot Chat can instantly pull out the key points from a long email conversation[2]. Or in Teams, you might ask, “What were the main action items from the meeting I missed?”, and it will recap the meeting recording or chat for you in seconds. This is ideal for catching up on information without reading everything yourself.
  • Drafting and Composing Content: Copilot Chat excels at generating initial drafts and content ideas quickly. If you need to write something, you can instruct Copilot to draft it for you, then you refine it. For instance, you could say: *“Draft an email to

References

[1] Researcher agent in Microsoft 365 Copilot

[2] Top 10 things to try first with Microsoft 365 Copilot

[3] Conversation Modes: Quick, Think Deeper, Deep Research

[4] Introducing Researcher and Analyst in Microsoft 365 Copilot

[5] Inside Copilot’s Researcher and Analyst Agents