Social Media and your business–Part 1

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I recently gave a presentation about social media in business. I also discussed the presentation with a few other people would couldn’t attend and regretted missing it. So I have decided to detail the presentation here on my blog in a number of parts. Here is part 1.

Let me ask you what you believe social media in business is? Many would say that it is a waste of time. Other would claim they don’t understand how it can be applied within a business. Still more are using it but find it hard to quantify the results. Finally, some just don’t know where to start.

If you doubt the power of social media in business today then take a few moments to watch this video.

https://www.youtube.com/watch?v=0eUeL3n7fDs

When you watch this video what is it that strikes you most? For me it is the ‘numbers’, typically the sheer scale that social media can reach. Never before in human history has a single person been able to interact directly with as many people as we possibly can today.

All the answers about what social media are great but I believe the best answer to the essence of social media is that it is simply a conversation.

A conversation is composed of two parts:

1. Listening

2. Speaking

Likewise, this is what social media is about, ‘listening’ and ‘speaking’. You can do one or the other exclusively or both together if you want. It is your choice about how you decide to interact.

The first step you should be taking when it comes to social media for your business is ‘listening’. This means you need to find what is worth listening to. Maybe that is someone’s blog (like this one) or maybe someone’s Twitter account or even perhaps a products Facebook page. It doesn’t matter, simply start by listening to what other have to say about subjects that interest you and your business.

Because there is so much out there start small. Find a limited set of things to follow and importantly adjust these over time. Like a business, you have to find what you receive the most value from and discard what you don’t. Like when you attend a party, you can’t be part of every conversation at the same time. You need to find the best conversations you can and ignore those that aren’t worthwhile.

Once you have ‘listened’ then you can start ‘speaking’ with social media. For your business, the idea is that you need to work out those who are interested in what you have to say. Your ‘tribe’ as Seth Godin would say. Once you have found your ‘tribe’ determine what their needs and interests are. Boring and irrelevant conversations are not something most people want to be part of. Like when you sought value during the ‘listening’ phase earlier, if you elect to use social media to ‘speak’ then you need to provide value to others listening, otherwise they won’t listen for long. Before you open your mouth, know thy audience is key.

In the next part of this series I’ll go into more details about the major social networking platforms and how they should fit into your business so stay tuned.

Social Media and your business – Part 2

If you need some help with your social media strategy or would like me to speak about social media at your business or association please don’t hesitate to contact me (director@ciaops.com).

CIAOPS Virtual Tech Meeting–October

Registrations are now open for the CIAOPS Virtual Tech Meeting on Wednesday the 2nd of October. You can register at:
https://ciaops1013.eventbrite.com.au/
This meeting will features a presentation by Mark O’Shea (Device and Platform Lead, Paradyne Pty Ltd). Details are:
On October 18 Microsoft will be unveiling a range of updates to their server line up, with a big focus on new capabilities that help customers take advantage of public and private cloud technologies. During this online event Mark will cover new capabilities of the Windows Server Essentials 2012 R2 product, as well as how some of these technologies are now more broadly available to larger enterprises as well.
There will also be the usual news, product updates, general discussion as well as questions and answers.
So if you want to get the latest on Microsoft Servers from Mark make sure you register now.
The resources from the latest meeting are also available at:
https://blog.ciaops.com/2013/09/ciaops-virtual-technology-meeting.html
I look forward to seeing you on the day.

Office 365 Best Practices Analyser Beta

Bet you didn’t know that office 365 had its own Best Practices Analyser (BPA) that can check your setup. We’ll here’s how to run it.

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Firstly, login into you Office 365 portal as an administrator.

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Select tools at the bottom of the menu on the left hand side as shown.

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Currently the second item under Checks on the right is the BPA. Select this hyperlink to continue.

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You’ll then need to accept the End User Agreement for a number of software packages that will be installed on your system.

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These updates will then be downloaded to your workstation.

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The downloaded software packages will then be installed. Some of these include the .NET Framework 4.5,

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Windows Management Framework 3.0.

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You’ll then need to reboot.

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After logging back in, the installation will continue.

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You’ll also get the latest Windows azure AD module for PowerShell.

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When all the prerequisites have been installed you’ll then be prompted to install the BPA.

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It will download some more files.

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You’ll have to agree to another End User Agreement.

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Once installed you can then run the BPA.

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You can run the BPA as the currently logged in user (if any) or specify a different set of credentials.

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You now start a new scan.

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Provide the login details to Office 365. I would suggest that this needs to be an Office 365 Global Administration account.

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Wait a few moments while the scan runs.

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And finally get the results.

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Which you can expand for more detail as shown above.

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You can also elect to save the results to a HTML file on your system for later analysis.

Remembering that this software is still beta I would have to say that it currently takes too long to get the results from the BPA. You really need something that is quick. I understand that it needs a lot of current software to run its tests and on many existing Office 365 systems that software will already be in place, significantly shorting the set up time. However, I would still like to see the process shortened.

Try it out for yourself and see what you think!

Business risk

I was privy to a conversation recently about the risks involved in working with a customers IT systems.
The scenario is as follows: you are called in to a new customer who wants a backup solution for their business. You quote and install such a system. The customer doesn’t want you to maintain the system, they say they’ll maintain it themselves. You dutifully provide the instructions on doing this, get paid, and hear nothing further from this them.
A few months later you receive a letter in the mail from a law firm representing this customer. They claim that you did not install and configure the backup correctly. As a result, when the customer needed to recover from a disaster they couldn’t. You are therefore being asked to make good the substantial losses that customer has sustained in their business due to the failure.
So now what do you do? Well, the very first thing you should be doing is contact your business insurance representative to see what assistance they can provide. A good business insurance policy will generally take care of all this for you. However, let’s say that you decided (unwisely) that business insurance doesn’t provide any value, now what? The word ‘panic’ springs to mind.
Let’s say that the matter does end up in court in front of a judge, What are they going to ask you? They are going to want to know what evidence you have to support your case. If everything was done verbally then it comes down to your against the customer’s. That is pretty risky isn’t it? Even if you have business insurance you may still need to testify and provide evidence as to what actually happened. Can you? You may be in a spot of bother if you can’t.
It is important to remember that you can NEVER eliminate risk you can however MINIMISE it.
So in this situation how can you do that? Well, even before you start work for the customer you should have some sort of signed agreement with the customer that spells out exactly how the relationship operates. But beyond that you must DOCUMENT what you do.Yup, I know it is a pain and takes extra time but you know what? You’ll be glad you did id you ever need it.
In this case you should create documentation around exactly what you did, what the customer agreed to, and who was responsible for what. If the customer decides to take responsibility for their own backup, then that should be noted and agreed in writing by both parties. Even if the customer doesn’t want to sign something to that effect, you should still have documentation on your side to confirm the fact that this is what transpired.
If the matter does go before a judge and you can point to wealth of documentation and process around how you handled this job then you certainly have a lot of positives on your side. That doesn’t mean the matter will be decided in your favour but it certainly provides you with much firmer ground to stand on.
I’m sure that plenty of resellers THINK they have good processes but do they? Ask yourself whether you documentation and processes would stand up to scrutiny in court? Ask yourself whether others in your business are being as thorough with information and documentation? Even though they may move on, it is still up to you to ensure that the information about each and every job is maintained, irrelevant of who performs the work, because at the end of the day it is YOUR business on the line.
No insurance policy will relieve you of business risk and as such you should be doing everything in your power to minimized such risk. My question to you is, are you doing everything you can to ensure risk is minimized in your business? What processes and procedure do you have around relevant documentation and record keeping? Is it something you do casually or is it a central part of the professional way you conduct business?
Chances are, if you treat risk minimization as a central part of your business you will never need to worry. A self-fulfilling prophecy!

Microsoft double shot exam available

If you planning on taking a Microsoft certification exam between now and May 31, 2014 then you should sign up for the double shot offer from Microsoft at:
http://www.microsoft.com/learning/en-us/second-shot.aspx?WT.mc_id=MSLS_secondshot
This means that you can take an exam and if you don’t pass then you can retake that exam again at no cost.
I would commend all resellers here in Australia to take up this offer because I’ll have some news soon on a new round of exam cram sessions that I will presenting.

Review–Belkin trifold iPad case

Full disclosure – the review unit was supplied by Mobilezap. You can find this device and others at the Mobilezap category page at:

http://www.mobilezap.com.au/34516-belkin-suede-trifold-case-for-ipad-4-3—black.htm

Initially I had the ‘magic’ Apple iPad cover which was fine until it ripped and I dropped my iPad and it ended up scratching the back which that cover doesn’t protect. I then moved to using the Apple iPad ‘magic’ cover and a hard shell back. Problem there was the hard shell tended to snap where it was thinnest (i.e. around the speaker and other parts that needed to be exposed.

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The Belkin trifold iPad case is a pretty good option if you are looking to protect your device. Firstly, it look very professional and includes an elastic strap on the inside to hold a few pieces of paper.

The cover is a neoprene like material which is quite spongee and does a pretty good job of protecting the unit.

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The iPad clips very securely into the holder on the inside of the cover, being held in place in each corner. All the device button, connections and ports are still easily available even when the unit is in the cover.

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Like the original Apple cover you can fold the case cover around and stand the iPad up as shown above.

I would have liked to have seen the cover made a little stiffer to give it some more rigidity when propping up the device. I would have also liked to have seen some form of pocket or shelve in which I could have put my business cards. That way I’d always have my important business information when I have my device.

These however are minor downsides to what is a very nice case that will well protect your iPad in the wild.

CIAOPS Virtual Technology Meeting September–Resources

Thanks to everyone who attended the meeting yesterday. I hope you received value for your time. As promised here is the Yammer presentation in glorious YouTube:

https://www.youtube.com/watch?v=ea1iuYe1Amw

Here is also the list of links and other resources mentioned in the part of the meeting not recorded:

Microsoft buys Nokia

SkyDrive Pro upgrade

Inbox upgrade

Issues at Google with people leaving

Steve Balmer leaving

Lync Q&A

Troy Hunt on 4 Corners

New exam for Office 365 for SMB

Make Yammer your Office 365 default social network

New Apple phones

Stay tuned for details on the October meeting.

If you would like to present or would like to see something specially presented please don hesitate to contact me directly (director@ciaops.com).

New Office 365 74-325 exam available

You knew that it was coming but now it is finally here! Microsoft have released the updated Administering Office 365 for SMB exam to incorporate all the least Wave 15 information. The exam details are here:
http://www.microsoft.com/learning/en-us/exam.aspx?ID=74-325
The new 74-325 replaced the older 74-324 exam which was based on Wave 14 of Office 365 and is still around. I don’t however expect the older 74-324 exam to last much beyond the end of 2013 when all upgrades to Office 365 should be completed.
I plan to take the exam soon and am looking at developing some exam cram material as I did for the 74-324 exam, so stay tuned.
If you want to get started then look at the updated 74-325 Jumpstart video series already available in the Microsoft Virtual Academy.