Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing by Michael Port
My rating: 5 of 5 stars
I believe this is one of the few 'must' reads books I have come across for those that run their own business. I really got a lot out of the information provided and it have given me a list of things that I need to do to work on and improve my business.
The book is easy to read and takes you through a logic progression of helping you understand what your business is, what it does and how it can help customers. I particularly like the focus on building a business that aims to satisfy customers. I also like the take aways at the end of each chapter which provide you a list of tasks to perform. This, I believe, makes it much easier to transform the material into actions. The difference here is that is helps you understand what customers you really want and respond to which means you'll provide a much better service to them rather than simply taking on any old client.
The book covers a lot of ground and includes strategies around web sites, Facebook, Twitter, and all the current technologies. I would certainly say that if you ran a business you should sit down and not only read this book but also but on your shelf for reference. To me, this an indication of a 'must-read' book. Not only is it worthwhile the first time you read it but every other time you do.
All in all, a really well laid out, easy to read book brimmed full of helpful ideas and steps to follow.
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