Friday, May 27, 2011

All searches are not created equal

Interesting video presentation from TED talks about how our Internet searching is not really as ‘unencumbered’ as we believe. Sites like Google, Facebook and Yahoo are all making decision about THEY THINK we should see. The problem with that is we all become more insular and not as exposed to new and alternate ideas.

I was altered to this via:


which also has some great examples of how searches vary. Try it yourself, even with something sitting next to you and I’ll bet you see something different.


See? you aren’t as anonymous on the Internet as you thought you were.