Just over 4 years ago I started to upload videos to YouTube. About 2 years later I open a new YouTube account and continued to upload videos there. Since that time I have not uploaded any new videos to the original account. Now over 2 years later that original account has reached over 500,000 views and 582 subscribers! Amazing.
I still continue to get plenty of feedback, comments and subscribers to something that I haven’t basically changed in over 2 years.
The video with the highest views (shown above) has over 63,000 in total.
I would have never imagined that any video I created would ever garner this many views. To me it demonstrates the growing influence of video and the power of sites like YouTube. I continue to develop and release videos and upload them to YouTube (here’s the latest):
Each video incorporates subtle changes that help me understand what works best for video production on the web. Sometimes I’m looking to understand audio, others its about resolution but each video is a another test in an effort to find the best methods of production.
All of this testing allows me to typically improve what I provide to subscribers of my SharePoint Guide as I have found that people are far more receptive to short video tutorials as an adjunct to the printed material in the Guide. My aim is provide at least one video tutorial to subscribers to allow them to quickly get up to speed on SharePoint.
Many question the value of YouTube but I see it as one of the main marketing methods available to me to reach a potential world wide audience. Creating videos these days is so easy that there should be no excuse why you aren’t doing so if you are in business. In most cases it is not creating the video that is problem but what to create videos on. Smart businesses will learn to understand how they can use video to reach more customers and generate business. Others dismiss it as a waste of time. My response to that is fine, but for me the results speak for themselves.