Have a look at this “commercial” for Internet Explorer 8.
Now tell me that you think it’s an effective way of promoting the features of Microsoft’s latest browser. I understand the concept, but really I gotta say that they have missed their mark in so many ways. For one I can’t say that I like seeing someone repeatedly ‘puke’ on someone else. Secondly, you’re promoting a function of the browser that allows you to view porn at the breakfast table. Maybe I’m missing something here and that feature is in high demand, but not amongst the small population of Internet users I know at least.
I don’t know who Microsoft is using for their ad agency but there’s gotta be someone other better! Is the only feature of Internet Explorer that is better than Firefox or Safari is that it allows you to surf porn in private? I can’t see that making people switch, but hey I could way off base here.