Sunday, January 4, 2009

Mobility the key

Interesting that now the sales of laptop have surpassed desktops as this article says, isn’t it? And according to this article, 2009 is going to be the year of the smart phone. It seems everyone has taken to these Web 2.0 and social networking sites and want to be able to update them from anywhere. It also seems that it isn’t just the young’ns that are doing it, entire demographics are discovering the benefits of Web 2.0 technology.


To me it shows the trend that people want to be able to access their stuff where ever they are. They don’t want to be tied down to a desk, they want the freedom of being anywhere and still be able to access all their stuff through their mobile or wireless broadband connection. For me this is simply verification that at the back end cloud computing is becoming more and more important.


If you are a reseller then you really want to be taking close note of these trends and making sure that you are able to make revenue from them, because if you don’t then someone else will. Problem is as demand increases prices and margins get driven down so you need to consider your strategy carefully. Yet there is opportunity.


A good example of an innovative Web 2.0 application I recently found is Wesabe. It allows you to manage you accounts and bills but the innovative part of it is you can get advice from other on how to save money, where to buy the cheapest item, what specials are available. The whole idea is that by creating a “community” people can help each other not only achieve their financial goals but also save money. I think this concept is a very powerful part of Web 2.0 in that you are using the collective intelligence of the Internet community, which given the size of the Internet population is pretty powerful.


It is these trends that you can’t ignore. Even if you can’t understand why people are moving that way you have to accept that they are. If you want a piece of the action then you need to put aside your “technology prejudices” and look for the opportunities. As I have said before, if you are a technology reseller, decide whether you want to own a business or enjoy a hobby. If you want to own a business you have to move to where the demand is or you face being marginalized.