So we all know that Windows Phone is behind the ball when it comes to market share. I think some of the things they have done (like the Smoked by Windows Phone challenge) have been a really smart idea and boosted the products profile.
Again, here’s what I think is quite clever (and necessary). Celebrity endorsement.
I also think that it is smart to target women and mums.
Hopefully, this will tick the adoption of Windows Phone along a little more.