Sunday, July 17, 2011

To understand Google read this

In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
My rating:
5 of 5 stars

I really like books that give you a history of a business. I especially like books that give you a history of technology businesses because they are usually so current. This is exactly the case with this book.

Many have heard about what makes Google tick but this book take your behind the scenes from day one and reveals what makes the place tick. It demonstrates how Google is really an extension of the personalities of Sergey and Larry. Reading the book helps you to better understand why Google does the things that it does and its whole approach to business. This is extremely beneficial given that fact that most people use a Google product every day.

The book is well written, easy to read and very entertaining as it takes you through the history of Google, dwelling on the major moments and products that have made it the colossus that it is today. It is very interesting to see how major products like Gmail grew from extreme small, almost hobby like projects into the features of mass culture they are today.

Most importantly of all it it gives you fantastic insight into the way Google thinks, how it make decisions and most importantly what it sees its mission in the world. As they say, knowing is understanding and with this book you'll certainly be more knowledgeable about what makes Google tick.
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