Sunday, May 1, 2011

Predictably Irrational – Book review

Predictably Irrational The Hidden Forces That Shape Our Decisions by Dan Ariely
My rating:
5 of 5 stars

I found this book to be a very stimulating read. It closely examines how many of the things we do are different from the things that we say. It demonstrates how we are strongly ruled by our behaviours rather than our logic.

Apart from the human interest aspects of this book I also found it very interesting in a business context. Many of the behaviours illustrates provide deep insight into the purchasing nature of people. It for instance demonstrates how powerful the concept of 'free' is to people's psyche.

The book is easy to read and written in a very engaging style. It contains numerous examples and intriguing experiments conducted by the author. If you are interested in understand how the human mind works and how behaviour is dominate over logic in most human experiences then this book is certainly a great read and high recommended.
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