Sunday, January 3, 2010

Email newsletter coming soon

After some thought I have come to the conclusion that blogs are great but they are typically very unstructured. As an author what you see here is normally what grabs my fancy at any time. Many people reading this blog may wish to refer to items at a later stage but all that can get messed up in the whole RSS reader thing. Also, if you wanted to refer to an item that was mentioned some time ago it may be difficult to find given the fact that the topics aren’t particularly structured. It doesn’t make the most appropriate communication medium does it?

I’ve also decided that if I want to lift my profile I need to access people who don’t traditionally regularly read blogs (which is probably the majority of people in the real world isn’t it?). For these people the most effective method of communication is via email since they are more familiar with receiving and retaining it for future reference. From a marketing point of view it is also probably easier for them to forward email correspondence than to refer a contact to a blog.

With all this in mind I have decided from this month I’m going to start doing a regular email newsletter (probably every month at this stage). It will contain topics that I discuss here on my blog (but in a more structured manner), information about technology (especially cloud computing) and what’s happening with the CIAOPS (like my upcoming SharePoint webinar).

So what I’m initially asking for is that if you read this blog kinda regularly, if you could go and sign up for my newsletter at:

http://ciaops.us1.list-manage.com/subscribe?u=e641b9327b1cf4c45ad4e593f&id=c851ddf6cf

I would really appreciate it.

I’m looking to produce the first newsletter around the 15th of January so if you have any suggestions about what you’d like to see, what you think would interest people or how I should do this then I’d love to hear from you (director@ciaops.com). I can’t promise that I’ll get it right initially but I can promise that I’ll be looking at working constantly to improve what I offer based on feedback, so don’t be shy, let me know your thoughts.