Sunday, November 8, 2009

Google-juice


Everyday I’m finding more and more benefit from Twitter as method of promoting my business. I am always intrigued when I get new Twitter followers who ‘protect their tweets’. Ah why? Are you saying something you don’t want everyone to know? If you are doing that, why are are doing it on the Internet? Why are you also doing it on with a third party who effectively owns whatever you post up there? It just doesn’t make sense.

After recently reading the book “What Would Google Do” I have a much better appreciation for the need to generate as much ‘Google-juice’ around my business as possible. Twitter is an excellent method of doing exactly that. Don’t believe me well I’ve just type ‘robert crane’ into Google and look what appears:



It is probably a bit hard to read but I have a Google entry on the first page thanks to my postings in Twitter (currently the 6th entry!). I don’t think I could every achieve this with any of my web sites or blog but thanks to having an open Twitter account I’m getting some excellent Google-juice. I think this is pretty good given I’m up against a very famous (or infamous name-sake).

There are plenty of reasons for keep information private and I think the best advice that I could give is that if you want to keep it private don’t post in on the Internet no matter what form. And for heavens sake don’t post it to Facebook. Conversely, if you want to promote yourself or you business take the advice from “What Would Google Do” and make your information available to Google to index at all times.