Thursday, August 6, 2009

WOW factor



Many people consider SharePoint to be something that is only used within an organization. The fact is that it provides a very good platform for utilizing outside the organization as well. It provides a ‘standard’ platform on which developers can create some amazing sites. One of the best of these I believe is Ferrari.com.

Microsoft has now made a case study about Ferrari.com available which you find available at:

http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000004987

On there you’ll also find a nice video about the reasons and results of the web site. I do however find it frustrating that Microsoft only makes this video available via Silverlight. The problem is you need to download and install Silverlight v3 to view the video. This typically requires a browser restart which isn’t smart in my books because it takes people away from the web site. It would be much better to also offer something on YouTube in standard AVI format. Here’s something similar from YouTube about the web site but it doesn’t talk about the fact it is built on SharePoint technology.

http://www.youtube.com/watch?v=lME2WIee-6s
I believe you should be making it easier for people to share your propaganda rather than requiring them to install additional browser components. How many ‘ordinary’ people out there are going to have SilverLight v3 already installed? Not many I reckon.

The point that I really do want to illustrate here is that many businesses are not only utilizing the functionality that SharePoint provides but also the platform it can provide to be easily extended and enhanced. There is plenty to recommend SharePoint already but when you see what people like Ferrari and those below are achieving you just gotta say WOW!

As I have always said, SharePoint is merely a tool – what you do with it is up to you.

Other examples of Internet facing SharePoint sites include:

 http://www.hawaiianair.com 

 http://www.carlsberggroup.com