Microsoft has release Internet Explorer 8. Does it really matter anymore? Are many non-techie people actually going to download it? It has some improved features, especially around security but is it really a must have any more? Unless there are some killer features most people are probably going to stick with Internet Explorer 7, until they get a new PC.
Microsoft also has a pretty lame set of videos on its Internet Explorer 8 site. These are no where as good as the propaganda that Apple turns out with its ads. The difference to me really goes to heart of the problem at the moment with Microsoft, they just aren’t in tune with the market and the most likely reason is that they are trying to be everything to everyone. I suppose that is part of become a ‘middle-aged’ company. It would be much better if Microsoft stuck to a core range of products but they need to squeeze revenue out so it is easier to do this across multiple markets. So in some sense the strategy makes sense. It would make more sense if they wanted to be more like Apple to get a new advertising company because this latest video and the Seinfeld video haven’t received a very good reception at all, with which I agree.
In all honesty I don’t use Internet Explorer all that much these days as Firefox, for me, is just better. In all honestly, I think people simply use the browser that comes with their computer. If is Internet Explorer, they used that. If it was Firefox they’d use that and so on. Most people want to get access to the Internet and don’t really care how that happens. So another version of an Internet browser is going to get a decidedly ‘Yawn’ reception in my books.