Friday, October 24, 2008

Learn by looking

Want an easy way to highlight why someone needs a tool like SharePoint? Do a quick survey of your target’s office or cubicle and note how many bits of paper are stuck up on the walls, partitions, monitor, etc. Now go and do the same to anyone else in the business. If there are lots and lots of bits of paper (and there will be) like phone lists, accounting charge codes, things to do, etc ask the question – If you have an IT system why do you have all these bits of paper stuck all over the place?


See my point? Why the hell should someone have all that information stuck up around them (and their employees) if they are supposed to have an IT system that is designed to save just such information? Hello? Do you see the problem? Maybe Mr/Ms Customer you SHOULD learn how to use your IT systems to get rid of all this information wall paper. Maybe Mr/Ms Customer we need to take a LOOK at WHY you are doing things rather than HOW you are doing things.


If you want to be a ‘trusted advisor’ for you customers and prospects you better be focused on solving business issues and removing pain points rather than moving product. In tough times customers want to know better ways that they can utilize what they’ve already got. Guess what? If you throw Windows Sharepoint into the mix you have just given them an even more powerful tool for no additional cost (amazing but true). Now is that a ‘trusted advisor’ or what?


You learn so much by looking. You learn even more by listening. Combine these two with thinking and you just can’t lose! Why? Not many IT providers I know actually do any of the three.