To me at least, is the fact that there are going to be plenty of iPhone users out there who are going to get a very nasty surprise when they get their first bill. This article says how the Australian consumer watchdog is getting involved to keep an eye on the data offerings from our telcos.
The article says:
Optus, Telstra and Vodafone's iPhone pricing plans have attracted particularly harsh criticism for being too expensive and not offering a high enough web data quota for comfortable internet browsing.
Some Telstra plans offer 3GB of data but the cheapest is $149 a month and the most expensive is $219 a month. The other carriers' plans max out at 1GB for Vodafone and 2GB for Optus, which isn't enough for intensive web browsing.
Data charges are the cash cows for telcos today. They stand to make huge profits as more and more people become connected wirelessly and use their mobile device as freely as they use their land based Internet connections. The people who don’t take great care in how much they use the Internet wirelessly are going to pay a very steep price for such convenience.
Just remember, the telcos are NOT doing you any favours signing you up to a plan. They will put you on the one that makes the most money for them. Shop around, understand how much you download and how to control what your mobile device downloads. Failing that, turn the device OFF when you don’t need to use it, because a device that is off can’t download anything!