All you hear about these days in the popular media is Facebook, Facebook, Facebook. We are also noticing a sharp rise in Facebook usage in many businesses whose Internet we monitor. Clearly more and more people are into Facebook.
Interestingly, we also heard about a company that has reversed it's policy on blocking Facebook because it wants to attract "younger" employees. Interesting eh? No Facebook access no attraction to work for you.
This got us to thinking, why is Facebook so popular? Could it be that these sort of sites allow anyone to create a page on the Internet about their most interesting topic (ie them)? Now, geeks like us have been doing web pages for years. If you want to see the earliest copy of our original web site click here. I think our first eb page went up in 1996 over 10 years ago and we remember how chuffed we were that we 'had a page on the Internet'.
Could it be that Facebook and MySpace provide a simple means for non-geeks to post information on the Internet so they too can be proud of being part of the revolution we know as the Internet? We're not sure and we don't have enough Facebook friends yet to really understand this yet.
What interests us most is how this phenomenon will be extended to businesses. Apart from the all the issue but imagine a Business Facebook site where business could go and post information about themselves, quickly and easily. They could also link to their customers who could endorse theire products and services and so on. We can see it happening.
However, the key to coverting the existing success of Facebook and MySpace to businesses lies in understanding the appeal of these site at its most fundamental.